Field Notes is a fictional outdoor lifestyle label. The identity concept invites people to slow down, notice their surroundings and make more space for the natural world.
Concept
Open landscapes inform an identity with an unhurried rhythm. Organic imagery and practical typography bring together a sense of freedom and a dependable, everyday usefulness.
A language for the outdoors
The system is designed to travel across packaging, printed matter and storytelling. Simple compositions give natural textures and changing light a central role.
